INCREASING THE INVESTMENT ATTRACTIVENESS OF THE EAST KAZAKHSTAN REGION

Abstract

An analysis of existing methods for assessing the investment attractiveness of regions has shown that not all of them take into account factors reflecting the negative anthropogenic impact on the environment. This limits the possibilities for an objective assessment of the potential of "green" development, especially in regions with pronounced industrial specialization.

In this paper, an attempt is made to assess the investment attractiveness of the basic industries of the East Kazakhstan region, taking into account the criteria of the "green" economy. Special attention is paid to the relationship between the volume of investments in environmental protection and the overall investment flows in the industry. The methodology proposed by the authors involves comparing traditional indicators of investment attractiveness with indicators of the "green attractiveness" of industries, and also includes a decoupling index, a tool that allows tracking the mismatch between economic growth and environmental pollution.

This approach allows us to more accurately determine the vectors of sustainable development of the region and outline ways to intensify "green" investments as the most important resource for ensuring the environmental and economic security of the East Kazakhstan region.