THE ROLE AND SIGNIFICANCE OF FILMS IN CHOOSING A TOURIST DESTINATION

Abstract

The relevance of the study lies in the scientific evidence of the regularity that films occupy a significant place in consumer decision-making, and the influence of the film industry in the global tourist turnover is great. The purpose of the study was to determine the tourist success of locations that took place in film frames, and to determine the role and significance of films in choosing a tourist destination. The article analyzes the opinions of foreign scientists, analyzes the results using a structural-model approach, methods of statistical and information analysis. The article proves the importance and relevance of film tourism and its impact on the growth of tourism. The conceptual model 3A and 3P, reflecting the degree of influence of films on tourism, has been developed. The influence of films on the choice of tourist destinations and the possibilities of their practical application are analyzed.